My Journey From Marketing to Branding-5 Tips for Making the Switch. If you’re like me, you probably came from a marketing background. You may have ended up in a role that required strong communication and collaboration skills, or perhaps your previous role had heavy branding responsibilities. Whichever the case may be, it’s not uncommon for marketers to transition into the brand manager role. The main difference between these roles is their focus on long-term planning and execution. Becoming a brand manager is different than simply being good at marketing or branding. Here are five tips that can help you make the switch from one to the other:
Make content your priority
Brand managers have the challenging task of putting a successful brand out there. But to do so, they have to be experts in both marketing and branding. So when starting your transition, it’s essential to focus on marketing and branding. You’ll want to start reading marketing books, podcasts, or blogs and follow the marketing advice you find in them. However, you’ll also want to follow branding-specific advice, like how to create a brand vision, build a brand voice, and create a brand narrative. Once you’ve started focusing on both marketing and branding, you’ll find that your transition goes a lot smoother.
Don’t be afraid to hire a new manager.
If you’re in a marketing role, you likely managed a team at one point or another. So when it comes to your transition, don’t be afraid to hire a new manager. If you understand that marketing and branding are essential for a successful brand manager, then hiring a new manager shouldn’t be considered a negative. The best way to approach this is to be upfront with your team. Ask them if they’d be interested in transitioning to a brand manager role, and let them know you’d be open to hiring them. Some people might be hesitant to transition because they’ve been in marketing roles with a team and don’t want to manage anyone else’s day-to-day.
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Stay active on social media
As a brand manager, you need to stay active on social media. It’s important because your followers are your customers. And when you don’t have a product or service to sell, then social media is the next best thing. You can use social media to engage with your followers, answer their questions, and keep them updated with brand news. It would help if you stayed away from only using social media for brand management. Instead, use it as a direct sales channel for your products and services. If you’re a new brand manager, don’t feel too pressured to be posting on social media constantly. Instead, take your time and choose which social networks you want to use as your direct sales channel.
Re-evaluate your brand strategy regularly.
With each month, you’ll find that your marketing and branding expertise is improving. But it’s also essential to keep an eye on your strategy. Suppose you wait until your system is perfect. While you don’t want to change your design too much during the early stages of your transition, you should re-evaluate your strategy regularly. As you do this, you should remember the brand guidelines you’ve created for your brand. And it would help if you also kept an eye on the trends in your industry.
Marketing to Branding: The transition from marketing to branding isn’t a smooth one, but it’s something you’ll find both exciting and exciting. It’s important to remember that marketing and branding are essential for a successful business, but you have the necessary skills to succeed in either. Above all, you’ll have to be willing to work to learn the new skills you’ll need to grow as a brand manager.